March 2008
Notes from the Editor
The past 90 days have been an extremely busy time at Dealer Concepts, LLC. Most of this newsletter is dedicated to What's New! We are extremely excited about our newest family members starting off with Joyce Henderson who now heads up our National Training. We also want to welcome the folks at Pennzoil, Shell, and Quaker State to our family. We are looking forward to working with them as our newest business partners and rolling out the Punch-A-Deal® customer retention program this year. Finally, after seven years of being Retention leaders with the Punch-A-Deal® program, we are really excited to be offering a full-blown points program.
Be sure to read about all of this exciting news below and don't forget to drop us a line back with any thoughts, ideas, or feedback you may have.
Happy Servicing!
Andrew Wolfe and the rest of the Dealer Concepts, LLC. Family!
866.GET.IDEAS (438-4332) x117 or Email Me
Retaining Your Customers for Life.
Training Talk with Joyce
Welcome Joyce!
Joyce Henderson our Customer Obedience Manager, has spent the last 22 years in the Fixed Operations end of the business (from Lexus to Chrysler to GM stores). Joyce has decided to follow her true passion of helping fix dealerships instead of fixing cars. As car sales become more of a commodity and the least profitable part of the dealership, 2008 is going to be the year to really get focused on the most profitable department in the industry, SERVICE OPERATION. Joyce will be leading our Training team to show our stores how to do everything from setting up a marketing budget to using operations codes and reporting to track the results of these efforts. The days of shotgun advertising and spending 95% of the budget on acquiring customers is over. In 2008, successful stores will be allocating a greater percentage of their budgets on retaining their existing customers. You cannot expect to get a bigger budget if you are not tracking your results and proving out their success. Be sure to call Joyce and ask her for some FREE advice. She can be reached at 886.GET.IDEAS (866.438.4332) x207 Please read below for Joyce's first installment of Training Talk!
INSPECT WHAT YOU EXPECT!
Set up a Labor Operation to see just how many of your Punch-A-Deal® Key Tags are being redeemed. This task can be as simple as cloning your existing Labor Operation for an oil change and then changing the acronym. Or use a spreadsheet if you don't have the capability of changing a Labor Op.
You are not only building loyal customers but you are AFFECTING your bottom line. Want to find out more? Call me at 512-446-2322 (direct) or 866.GET.IDEAS x207. You will be pleasantly surprised as your numbers rise!
Welcome Aboard
With thousands of Fast Lubes, Fast Fits, and car dealerships, we have our work cut out for us in 2008 making sure the Punch-A-Deal® program is a success for our partners at Shell. Keep your eyes and ears open for some exciting programs and announcements from your Shell, Quaker State, and Pennzoil field managers in the coming weeks.
What's New...
Points, Points, Points
As consumers we are all addicted and motivated by points. Everyone from the airlines to credit card companies to your local grocery store have points programs in place. Now the Auto Industry has a full-blown program as well. Be sure to visit www.dealerconcepts.com/products/pointsprogram to see complete details of this exciting new program. Our points program is the perfect upgrade from the Punch-A-Deal® program if you are looking for a loyalty program with more horsepower. Call us today to learn how we can help set up a feature rich points program for under $200 a month in a matter of minutes!
Tip of the Month
Does your sales and service departments' mail thank you letters or notes cards? Every piece of mail and every thank you note that an advisor or sales person mails out should include a Punch-A-Deal® Key Tag or Combo Card. What a great way to thank your sales' leads and customers but with a FREE Oil Change! Make sure to give one or two punches to get them in the door quicker!
Help Wanted
Due to all of our success and growth, I am reaching out to all Retention Times readers to spread the word about employment opportunities at Dealer Concepts, LLC.. If you know anyone with a strong background in the Automotive Industry (Service Operations experience a real plus), please have them forward their resume to iwantajob@dealerconcepts.com. We have openings in sales, customer service and our training departments.
Contact Info If you need to get a hold of us with a new idea, referral, or any comment what-so-ever, please feel to use any of the following e-mail addresses: | Rate this Newsletter!     |