April 2007
Notes from the Editor
There was an outstanding turnout this year at the NADA Show in Las Vegas, and it was great to see the many faces of our existing clients as well as meeting so many new clients. After attending many workshops and reading the industry trade publications, it is very gratifying to see the industry is finally taking customer retention seriously. Servicing your existing customers is your life blood, not only the most profitable side of the business; it also keeps the customer YOUR customer for future car purchases as well as accessory purchases.
Remember, you do not have to increase your advertising/marketing budgets one penny...Simply reallocate how the money is spent. Take care of your existing customers and they will reward you with a lifetime of repeat business!
Happy Servicing!
Andrew Wolfe and the rest of the Dealer Concepts, LLC. Family!
866.GET.IDEAS (438-4332) x117 or Email Me
Retaining Your Customers for Life.
Direct Mail Post Card Program
The results keep pouring in and our Punch-A-Deal® Direct Mail is a total success.
If you're happy with the success of your Punch-A-Deal®s, you will LOVE our direct mail program. Not only does our Punch-A-Deal® Post Card provide an outstanding ROI, we will provide you a detailed report showing the exact dollars generated from your campaign.
Point-of-Sale Kits
The best way to promote your Punch-A-Deal® program is with our new Point-of-Sale (POS) kit.
The kit comes complete with everything you need to guarantee success with your new loyalty program. Call us today 866.GET.IDEAS to order your personalized kit!
Success Stories
"Were tracking our Punch-A-Deal® Key Tags utilizing two different sources. 1) Assigned a "Who's Calling" toll free number to the promotion, to date we have received 95 phone calls and appointments. 2) We have also assigned a specific Labor Operation number the Service Advisor's use and our total sales to date are $23,010.65 or $242.22 per repair order. When our customers first started receiving the post cards our phones started ringing for appointments and over a month later we still get a few a day. The best part of the promotion is still to come, I can't wait to see how it will raise our customer retention number."
John Meyers
Jack Powell Chrysler Dodge
Return-on-Investment Calculator
We have had hundreds of testimonials and successes our clients have shared with us over the years, check out what our customers have said about us; and the countless reorders, we decided it was time to launch the best tool to understand the true value of the Punch-A-Deal®; the Return-on-Investment (ROI) Calculator. This tool will show you (right down to the penny) your investment and the return of the Punch-A-Deal® program. It only takes a couple of minutes, check out our new calculator at www.dealerconcepts.com/roi.
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