August 2006
Notes from the Editor
In my more than 20 years in the advertising and marketing business, I have seen how competitive the dealer world has become. You are constantly bombarded with new products and services that promise to be "the next great thing" toward contributing to your bottom line. Many of these offerings are more hype than reality and trying to sort through the fact from fiction can be a full-time job.
Each year, you are being held to more accountability with regard to your investment choices. Dealer Concepts, LLC. understands this, having spent hundreds of hours interviewing, visiting and helping our customer understand the ROI of the Punch-A-Deal® product.
All of that aside, the automotive industry continues to be hungry for new ideas. In an extremely competitive market, it is often the little things you do that differentiate yourself from the guy down the street that is selling the identical product or service. In this issue of Retention, we are excited to share some of our recent findings as well as a couple of new ideas to separate you from your competition.
Happy Servicing!
Andrew Wolfe and the rest of the Dealer Concepts, LLC. Family!
866.GET.IDEAS (438-4332) x117 or Email Me
Retaining Your Customers for Life.
The Results are in...
We recently conducted a survey of more than 1,200 customers to track our progress with Punch-A-Deal® and improving your customer retention. We distributed the survey electronically through Zoomerang.com, a third-party research company. The results blew us away! Here's what we learned:
Overall satisfaction: 100 percent of our customers were either satisfied or extremely satisfied with the Punch-A-Deal® products.
The competition: 80 percent of our customers said that compared to other available marketing and retention programs, Punch-A-Deal® products are a better solution.
Referrals: 99 percent of our customers are very likely to recommend the Punch-A-Deal® product to another business.
To all of our clients who participated, we truly appreciate you taking the time to provide us with some valuable and honest feedback.
What's New...
Share-A-Deal™
Besides the obvious benefits of the traditional Punch-A-Deal® approach, many of our more proactive and successful dealers are sharing the Key Tag with friends, family and other business-to-business partners. Because of this demand, we have put together the Share-A-Deal™ program. Dealer Concepts, LLC. provides your business with small bags that hold approximately a dozen Punch-A-Deal® in each. Your employees will become guerilla marketers for your store by handing your Key Tags out to their friends and family members and encouraging them visit your business for service. Share-A-Deal™ bags are also a great tool to give out to local businesses in your area. Be sure to ask your Dealer Concepts, LLC. representative about this new program, free of charge to existing clients!
Punch-A-Deal® First Oil Change Reminder Key Tag
As we all know, the most important visit is your customer's first visit to your store. The Oil Change Reminder Key Tag is a take-away for customers to remind them of their next oil change appointment. Instead of a paper card like those you get at your dentist's office, the Oil Change Reminder Key Tag is a reminder that is attached directly to a customer's key chain. If you would like to be the first one on your block to increase first time visits of your new customers, give one of our retention specialists a call today.
Punch-A-Deal® Tire Checker
Statistics show consumers will purchase tires from the first business that recommends them. We also know there is potential for increased profit and service business if you get your customers to return to your store for tires, rather than sending them to another retailer. The Punch-A-Deal® Tire Checker not only allows the consumer to self check their tires' tread wear, it also rewards them for coming back for oil changes and other service.
Success Stories
"I have been using the Punch-A-Deal® Key Tags since summer of 2002 and this is clearly the best retention tool I have ever used! I have strong results that show our Key Tags have grown our Service business in the last three to four years. According to my 'Customer Pay Repair Count Report' our retention is up 15.1% in 2005. I have been in the Auto business for years and Punch-A-Deal® Key Tags are by far the only one that really gets HUGE RESULTS!"
"We punch six to a dozen Oil Change punches a day on average. I have four Service Advisors and each station has a punch and a box of Punch-A-Deal® Key Tags. The Oil Change special I picked was Buy 3 get the 4th FREE, which works on average to ONE FREE Oil Change for a year of Loyalty with us. It's really worth it."
"I would be proud and more then willing to share my results with anyone who is interested from AutoNations."
"This should easily be the best new idea for 2006 for any dealership!"
John Waitekus, Service Manager
Autoway Dodge
Grow your Business with Key Tag Retention!
You can rely on Dealer Concepts, LLC. for unparalleled expertise with our Punch-A-Deal® products that will build and strengthen your business. Your company will develop a deeper relationship with your regular customers and also gain loyalty with a whole new client base.
Our Retention Objective for you:
Positive ROI's in the first six months.
Increase average visits and amount spent per customer.
Replace any discount programs you may have.
How can we help you reach your Retention Goal?
By making sure you have our Best Practices sheet.
Have you heard about our FREE Share-A-Deal™ Program?
Have you had a company meeting to introduce your Punch-A-Deal® program?
Contact Info If you need to get a hold of us with a new idea, referral, or any comment what-so-ever, please feel to use any of the following e-mail addresses: | Rate this Newsletter!     |