June 2008
Notes from the Editor
With gas prices on the rise and new car sales slowing, there has never been a better time to fine-tune your loyalty & customer retention efforts. In case you have not gotten the memo yet, the days of spending tens of thousands of dollars on newspaper ads, cable tv spots, and direct mail are over! Over the coming months your existing customers are going to be the lifeblood of your business. It is imperative that you ask yourself the following question each day when you arrive at work, "What am I doing today to make my customers loyal to my business?"
Speaking of taking care of exisiting customers, we would like to welcome the folks at Citgo Oil to our family. We are looking forward to working with them as well as their dealers as our newest business partners. Finally, after seven years of being Retention leaders with the Punch-A-Deal® program, we are really excited to be offering a full-blown points program.
Be sure to read about all of the exciting news below. Please do not forget to drop us a line back with any thoughts, ideas, or feedback you might have.
Happy Servicing!
Andrew Wolfe and the rest of the Dealer Concepts, LLC. Family!
866.GET.IDEAS (438-4332) x117 or Email Me
Retaining Your Customers for Life.
FREE GAS!
Dealer Concepts, LLC. is offering you a gift of FREE GAS! If you order less than 5,000 pieces you will receive a $25.00 gas gift card! If you order 5,000 or more pieces you will receive a $50.00 gas gift card!
Offer expires June 30th, 2008*.
Call the sales department at 866.GET.IDEAS (438-4332) or log onto www.dealerconcepts.com.
* Cannot be combined with any other offers.
Welcome Aboard Citgo
With over 500 dealerships and quick lubes using Citgo Oil, we are really excited to have been selected to handle the nationwide roll out of the Punch-A-Deal® program for Citgo Oil. Be sure to ask your Installed Specialist or Territory Sales Manager about all the details of this exciting new program. For more information, please contact Larry Elliott at 866.GET.IDEAS (438-4332) ext. 122 or e-mail Larry.
Interesting Stats BUT What's Wrong with this Picture?
• Existing customers are 17 times more likely to buy a new vehicle if they are already use to
coming to your store for service.
• According to NADA data, the service and parts departments contributed 58% of the overall
profits while the new car department contributed 3%.
• 90% of the entire advertising budget is spent trying to acquire new customers vs. keeping
existing customers happy.
Points, Points, Points
As consumers we are all addicted and motivated by points. Everyone from the airlines to credit card companies to your local grocery store have points programs in place. Now the Auto Industry has a full-blown program as well. Be sure to visit www.dealerconcepts.com/products/pointsprogram to see complete details of this exciting new program. Our points program is the perfect upgrade from the Punch-A-Deal® program if you are looking for a loyalty program with more horsepower. Call us today to learn how we can help set up a feature rich points program for under $200 a month in a matter of minutes!
Success Stories
"20 out of 25 of our highest grossing customers are members of our Reward Program. Our customers love to receive and redeem their points."
Nichole Scott, Director of Operations
Dick Scott
Help Wanted
Due to all of our success and growth, I am reaching out to all Retention Times readers to spread the word about employment opportunities at Dealer Concepts, LLC.. If you know anyone with a strong background in the Automotive Industry (Service Operations experience a real plus), please have them forward their resume to iwantajob@dealerconcepts.com. We have openings in sales, customer service and our training departments.
Contact Info If you need to get a hold of us with a new idea, referral, or any comment what-so-ever, please feel to use any of the following e-mail addresses: | Rate this Newsletter!    |