July 2009
Notes from the Editor
As many of you are aware, the Motor City is going through some really challenging times. Having grown up in the Detroit area, my life and my company are here. I only hope my kids will be able to see the city turn around in their lifetime.
With Chrysler coming out of bankruptcy last month and GM just emerging from bankruptcy proceeding, two of the big three have the opportunity to make a new name for themselves. Ford and GM recently added owner loyalty programs and Chrysler will be soon to follow. The big three must turn their focus to taking care of their existing customers or these challenging times will have been for naught.
Customer retention and owner loyalty have been our focus for almost 10 years. In an effort to do our small part in helping our customers, please checkout our exclusive "We Support America" offer below.
Keep the faith and happy servicing!
Happy Servicing!
Andrew Wolfe and the rest of the Dealer Concepts, LLC. Family!
866.GET.IDEAS (438-4332) x117 or Email Me
Retaining Your Customers for Life.
We Support America
FREE 60-Day Loyalty Rewards™ Program
In times like this, we all need to step-up and do a little extra to help out. Dealer Concepts, LLC. has launched it version of an Automotive "Stimulus" package by giving away 2 months of our industry leading Loyalty Rewards™ program for FREE. There is no catch or small print to read. Any dealership that signs up for our owner loyalty program will get two months of license fees for FREE. (approximately $360 savings)
Tip of the month
Turn Declined Service into $$$
Many of our stores have been using their Punch-A-Deal® or Loyalty Rewards™ cards as carrot to motivate their customers that have declined or are about to decline service on their vehicles. Here's what you do...
When one of your customers declines service, offer then an extra "punch" or some bonus points as an incentive to take care of their maintenance today. For example, by giving an extra 500 points on their reward card (could be good for a FREE oil change) you have ZERO cost today. Your customer can then choose to use these points at a future visit. Each time they visit your store, you have another chance to get them to test drive a new car or another chance to up-sell them additional service!
What's New...
Scheduled Communications with Your Customers
Wouldn't it be nice to push a couple buttons and know that a communication can go out AUTOMATICALLY on a daily, weekly, monthly or quarterly basis? Now you can! With our Loyalty Rewards™ program, you can automatically (for example) send out a Birthday greeting monthly, Miss you (lost customer) mailer quarterly and a points statement with customers individual balance every 90 days. This feature is a brand new addition the industry best Loyalty Rewards™ program.
Reward Wholesale Customers
Our newest version of the Loyalty Rewards™ program gives your store the ability to set-up a second rewards program. This way you can have one rewards structure for your retail customers and a second structure for your wholesale clients. Make sure you are rewarding everyone who comes in!
Promote Your Loyalty Program on Your Website with our Web Access
Not only do we have a rock solid rewards program, we offer the most important piece you need to achieve success; the tools to easily promote your program. Our I.T. geniuses have put together a promotional web page for every one of our customers. See the links below for samples...
Punch-A-Deal® customers click here.
Loyalty Rewards™ customers click here.
When installed on your website, these pages do three things:
1. Allows your customers to learn all about your program. We can customize the copy and colors on this page specifically for you.
2. Allows your customers to click on the "Send Me My FREE Key Tag" or "Enroll Now" button and request a loyalty tag be sent to their home or office.
3. Allows your customers to log-in and check their points balance and transaction history.
Contact Info If you need to get a hold of us with a new idea, referral, or any comment what-so-ever, please feel to use any of the following e-mail addresses: | Rate this Newsletter!     |