Notes from the Editor

Well, it looks like summer is in the air. Unlike last year, it definitely looks like there is going to be some growth this year. The past few years have taught all of us to operate our businesses with extreme efficiency. As we head in to recovery be sure you do not fall back on old habits, make sure you continue to align yourself with programs and vendors that provide your store with an outstanding ROI. Most importantly, be sure you continue to find ways to "Reward" your customers so that they stay loyal to your store!

If we can do anything to help you with these efforts, feel free to call us anytime at 866.GET.IDEAS (866.438.4332)!

Happy Loyalty!

   

Andrew Wolfe and the rest of the Dealer Concepts, LLC. Family!
866.GET.IDEAS (438-4332) x117 or Email Me
Retaining Your Customers for Life.

Tip of the Month

Use your points or punches as currency

Many of our stores have been using points or punches as a carrot to motivate their customers. Here are some popular offers our clients use:

• Earn an extra punch for upgrading to synthetic oil.

• Earn an extra punch for referring a friend to our service department.

• Get 100 extra points when you have a 30k service performed.

• Earn double points on your next accessory purchase.

• Earn 1,000 points (enough for 2 oil changes) if you buy a new or used car this month.

• Get 50 points for test driving a 2010-2011 vehicle.

• Get 3 FREE punches for any referral who purchases a new or used car.

I'm sure you can come up with a hundred other ideas. Remember to keep it simple and use points and punches to motivate your customers. They work as well as cash without a single penny out of your pocket today!

"Your loyalty program has been a great success since we started siz months ago. We have had customers purchase gift cards for the holidays. One that sticks in my mind was a $300 gift card for a remote starter a father purchased for his daughter. Customers are pulling their rewards card out in the service drive before we even write them up. Our guests have been using points for purchasing accessories to getting a car wash. They are coming back for service knowing they are earning points for future services and parts." John Meyer Continental Mazda of Naperville Service Manager				"We have the highest percentage of emails in the zone at 81.7%. I use the Cooley Rewards card as a subtle way to collect emails from my clients. I simply promise my customer exclusive rewards for joining the program and providing their email address. I have also noticed that our stores discounting has dropped by 12-15%. Rather than giving discounts that affect my bottom line today, I simply give the customers a few extra points. Finally, we have used the points as a way to neutralize an angry or unhappy customer. I love this program!" Andy Avery Cooley Motors Service Manager

Promoting your Program

How you promote your Loyalty Rewards™ program is half of the equation for having a successful program. Like they said in the movie Field of Dreams, "If you build it, they will come," we like to say "If you promote it, they will come."

Here are three key points to keep in mind:

• Make sure your website talks about your Loyalty Rewards™ program someplace on the homepage and provide links throughout the rest of the site. Make sure you are using our latest web access link on your page. See these successful stores websites to see how they promote their program:
  http://www.summitplacekia.com/service/rewards/
  http://bestshotdealer.com/HomePageBanners/dick_scott_rewards.htm

• Put out your table top signs, make sure your banner is hung in a prominent area and put your static cling stickers on all the entry doors into the store. If you need additional promotional material, let us know.
  

  

• Put an image of your Loyalty Rewards™ card/key tag in all your advertising. Meet with your GM or Owner to make sure they know what is expected. We can provide you a JPG or other high-resolution image of your card to give to your advertising people to include in all of your ads.

Feel free to visit, http://www.dealerconcepts.com/solutions/promotions/ for other great promotional ideas.

Welcome Aboard

We would like to welcome aboard the following dealerships and dealer groups.

Contact Info If you need to get a hold of us with a new idea, referral, or any comment what-so-ever, please feel to use any of the following e-mail addresses: To submit new ideas or other general feedback All Other comments To be taken off our email list

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