We are in a two brand new stores at a time when the economy makes it very challenging to just match last years numbers. Vehicle sales are down for everyone, so our dealerships are relying very heavy on the success of our service departments and repeat customers. The Honda store was UP in service sales 35% in Jan 2009 verses 2008. The Chevrolet-Cadillac store was UP in service sales 12% and our Quick Lube was UP 28 %. It's a pleasure watching customer digging through their purse to find "Their" punch tag, and the smile on their face when they see that last mark get punched and then go dancing out the door saying "The next one's free". "Absolutely Mrs. Jones, thank you for your business, see you in 3 months".
John Kropp
Fixed Operations Director - Eisinger Automotive Group
"We have been using the Punch-A-Deal® since March of 2004. We attach one to EVERY new, used, and service customer's key chain. We are currently working on our 3rd order of 10,000 Key Tags. They have worked EXTREMELY well. We offer our customers a 'Buy 4, get the 5th FREE'. On average we redeem 35 FREE oil changes a month because of the Punch-A-Deal® program. This means that these 35 customers had to visit my service department 140 times to get their FREE oil change ($35 x 4 previous visits). The Punch-A-Deal® brings in both regular and Synthetic oil change business. The second most popular offer on the Key Tags is the 10% discount on accessories. I would recommend the Punch-A-Deal® to any of our AutoNation stores as a way to increase your service business!"
Mary McCullough
Power Chrysler Jeep Dodge
"I have been using the Punch-A-Deal® Key Tags since summer of 2002 and this is clearly the best retention tool I have ever used! I have strong results that show our Key Tags have grown our service business in the last three to four years. According to my 'Customer Pay Repair Count report' our retention is up 15.1% in 2005. I have been in the auto business for years and Punch-A-Deal® Key Tags are by far the only one tool which really get HUGE RESULTS!
We punch six to a dozen oil change punches a day on average. I have four Service Advisors and each station has a punch and a box of Punch-A-Deal® Key Tags. The oil change special I picked was buy three, get the fourth FREE, which works on average to ONE FREE Oil Change for a year of loyalty with us. It's really worth it!
I would be proud and more than willing to share my results with anyone who is interested from AutoNations. This should easily be the best new idea for 2006 for any dealership!"
John Waitekus
Autoway Dodge
Dan Maniaci Service Manager at Buff Whelan Chevrolet (Michigan's largest Chevrolet Dealer), knew he was getting great results from Punch-A-Deal® Key Tags. He decided to conduct a 30-day study to see just how effective they were compared to his other marketing campaigns. Here are his findings and ROI for each:
Not only were the Punch-A-Deal® Key Tags responsible for 44% of their coupon responses, they cost less than 25% of their next most effective marketing program! Using 2003 data (latest available from NADA), the average customer RO is $201. That means the Punch-A-Deal® Key Tags were responsible for bringing in approximately $34,170 worth of business for the month, at a cost of $420. To calculate the cost for the program we took total RO's x 0.35 cents each. Since the Key Tags have multiple coupons (and are used repeatedly), the true cost is much less. This cost does NOT take into consideration that most of our customers are getting the entire cost of the Punch-A-Deal® Key Tags paid for using co-op dollars!
Dan Maniaci
Buff Whelan Ford
"The Punch-A-Deal® is given to our new customers during the 'Introduction to Service' process. When the customer comes in with an unpunched Key Tag and a 3,000-mile oil change needed, the Service Advisors know this is a 'first-time' customer. They try to make sure that this first trip to the dealership is a delightful one. The Key Tag is also given to any service customer that comes in for warranty or service work. Our customers were sitting at traffic lights with their cell phones calling in because they noticed it was time for an oil change, the number is on the key chain, and they would call for an appointment."
Joyce Henderson
Dodge Country
"Were tracking our Punch-A-Deal® Key Tags utilizing two different sources. 1) Assigned a "Who's Calling" toll free number to the promotion, to date we have received 95 phone calls and appointments. 2) We have also assigned a specific Labor Operation number the Service Advisor's use and our total sales to date are $23,010.65 or $242.22 per repair order. When our customers first started receiving the post cards our phones started ringing for appointments and over a month later we still get a few a day. The best part of the promotion is still to come, I can't wait to see how it will raise our customer retention number."
John Meyers
Jack Powell Chrysler Dodge
We started the Punch-A-Deal® Loyalty program in October 2005. Our program consists of buy 4 and get the 5th free. To date, we have redeemed 580 completed key tags. The additional labor only money on these 580 fully punched Tags was $101,294 or an average of $174.00/Punch-A-Deal. We have also noticed that customers are coming in every 3,000 miles when in the past it might be every 6,000 or 12,000 miles. I keep manual records which line out the additional monies we have brought in. Each sheet holds 36 customer names to a page. The first few records show the additional labor was $160-$170 where the most recent records show an increase to $250-$260./RO.
Charlie Schnabel
Einspahr Auto (Ford, Lincoln, Mercury, Dodge & Jeep)
We currently have 40 of our Peugeot dealers using the Punch-A-Deal® Loyalty program throughout Ireland. We operate the program as a Service Club and made it available to customers that have bought cars from us as well as the general public that is looking for service. We recently redeemed our first 15 FREE services and found out that 6 of these 15 people never even bought a car from us, they simply came to us for service because of the program. Pretty amazing results!
Mark Hayes
Gowan Distributors Dublin, Ireland
20 out of 25 of our highest grossing customers are members of our Reward Program. Our customers love to receive and redeem their points!
Nichole Scott
Director of Operations
I just wanted to take a moment to Thank you for your company's Teamwork !! Dan R's Automotive has used your Punch-A-Deal® program for approximately three years. We have experienced a client return rate of 44% of usage!
Dan & Cathy Reichow
Dan R's Automotive Inc.
Before we started the Punch-A-Deal® program our average RO was $69. Today was are averaging $99! We also just finished up our best month in history. Punch-A-Deal® is the single best tool we have ever used. We have family members of cars we service either sharing a key tag or coming in asking for their own
Dan Gotta
"Big Mike's" Quick Lane
Al Serra Auto plaza has used our Punch-A-Deals® for over 4 years. He personalizes his key tags for every employee. Recently he put a unique phone number on the tags. This way he can track how many calls have come in directly from the tags. Currently the phone number on the Punch-A-Deals® is the second most called number at the store!
Danny Paris
Al Serra Auto Plaza