How to Promote
Promote Your Reward Program
The single biggest key to success with any rewards program is how well do you promote it. Below are examples of how our stores have promoted their reward program using traditional media. Want to know the best part? There should be very little additional cost to promote your customer retention program. Just make sure you mention it in all your advertising. Click on any image below to enlarge.
Magazine advertising:
Coupons:
On your website:
put a graphic of your Key Tag and a brief description of the program on your website. Click here to visit the Peugeot website.
Community activities
(football games, basketball game, etc.): Hand out Key Tags at local sporting events and other community functions.
Business to Business.
Encourage local businesses to insert your Key Tag into their employees’ paycheck stubs or hand them out to their customers. This adds value to working for XYZ company and encourages their employees to come to you for service.
Newspapers
Billboards
Promotional Kits
Use the banner and table top signs around your store to drive usage of the program.
Promote the Key Tag program
on the side of you courtesy shuttle and parts delivery vehicles. Make sure your drivers are always carrying extra tags to hand out.
Insert
a loyalty card in all mailings that leave your building: Vendors, Business partners, and prospects all have the potential of becoming a customer.
Send
a welcome or Miss you letter to all prospects and past customers announcing your new Loyalty program:
- Free Lock-Out Protection.
- Open Saturday for your Convenience.
- Drive-thru service reception.
- We service all makes and models.
- Great lounge area while you wait!
- Complimentary Coffee.
- Internet Station.
- Your Roadside Assistance Number.
- 10% or . . . (percentage discounts).
- Not valid with any other offer.
- It’s our way of saying “thanks.”
- Don’t let a Breakdown or Accident leave you stranded. . . Locked Out? Out of Gas? Need a Tow?
- We Appreciate your Business!
- On-line Appointments.
- Refer a new customer and you both get FREE Oil Changes!
- In Appreciation of your Business, your X Oil Change is on us!
- Trained and Certified Technicians.
- Military Discounts for your Soldiers!
- 10% senior Citizens Discount!
Generic
- Free Safety Inspection.
- Free Loaner Car with ANY Service.
- Free Shuttle Service.
- Towing Service.
- Shuttle Ride to Work or Home.
- Free Car Wash.
- Free Engine or A/C Diagnosis with Repair.
- 50% OFF Tire Rotations.
- We Service and Do Warranty repairs.
- Free One Day Loaner with Qualifying Service.
- Free 16 Point Safety Inspection at Every Service.
- Free Body Shop Estimates.
- We Sell Tires.
- FREE tire re-balancing.
- Service Reminder: Change your Oil every 3,000 Miles.
- Free Wash and VACCUM with any service.
- Restrictions Apply – see store for details!
- VIN #: __________
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