Author Archive

Quick Tip #14

Jul
2013
12

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$$$

Turn decline service into $$

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If a customer has declined service for their vehicle, offer them an incentive; an extra punch or double points, if they change their mind and have the work done with you in the next few days.

 

Quick Tip #15

Jul
2013
12

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van_web

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50% of the value of a great reward program is how well you market or promote the program.   From now on, whenever you are working on a marketing campaign always remember to either include a real card/key tag or an image of your card/key tag.  Please  Click here  for more great marketing ideas

Quick Tip #19

Jul
2013
12

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Number your tags

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Put together a monthly contest, for example “Loyalty or punch cards ending in an odd number gets 50% off their next oil change on Wednesdays.”  Add this number to your dealerships DMS so you know your customer’s card numbers.

Quick Tip #20

Jul
2013
12

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Community service graphic

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Partner up with some local sports teams and put your specials on one side of the reward card and add the sports teams’ game schedule to the other side of the card. Encourage parents and members of the local sports team to show their card and gets an exclusive offer or discount at your store.

Quick Tip #22

Jul
2013
12

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Bad weather graphic

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Heavy snows on the way?  Lots of rain in the forecast?  Send out an email blast to your entire database of customers and offer them a special on wiper blades.  I.e. FREE set of blades to the first 50 customers that show up and then 50% off everyone else.

Quick Tip #25

Jul
2013
12

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Screen Shot 2013-07-11 at 9.38.03 PM

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Mail a special offer or promotion for your best customers, thanking them for their business. At the same time, include a reward card for them to give to a friend or relative. Word of mouth is the best advertising you can do.

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